Apr 5, 2012

Whistler, B.C. – The TELUS World Ski and Snowboard Festival lifestyle is not one for the faint-hearted. With incredible free live music during the day, providing the soundtrack for the brave-hearted ski and snowboard superstars, the inspiring and creative artists, the party-hearty festival goers, and the time-strapped film and photo pros, there’s never a dull moment at TWSSF. In order to sustain the energy through the 10 days and nights of revelries, our sponsors are a well-oiled machine, abundant in sustenance and encouragement.
The 2012 TWSSF welcomes back Monster Energy as the sponsor for the 5-star TTR snowboarding event, The Shred Show. The Monster girls and guys will be on hand sampling their obviously energy-rich product, with some awesome new flavours, geared to getting you hyped and ready for epic days of shredding and experiencing as much of the festival as humanly possible.
Burning the candle at both ends is part of TWSSF life, and we aim to stay awake for as much as possible, fuelled by new sponsor BAJONG Bars. A local product conceptualized by North Vancouver entrepreneur Jennifer Bajus, BAJONG Bars are RAW energy bars that are great for the health food crowd, made with wheat free and gluten free ingredients. The product prides itself on being low in sodium, a source of fiber and protein, created with clean and natural ingredients. Coming in three mouthwatering flavours, Chocolate Matcha Green Tea; Apricot, Blueberry & Date; and Peanut Butter Chocolate Chew. Sweetened with honey, the bars are as natural as can be, and feature locally sourced ginseng as the energy-rich component of the bars. Bajus also notes that; “Ginseng is known for reducing stress and fatigue, increasing energy, vitality, stamina and resistance, supporting sports endurance and increasing metabolism.” BAJONG Bars are the official Energy Bar sponsor for the 2012 TELUS World Ski and Snowboard Festival, and will be sampling their delicious products at their tent along the Village Stroll. Ask yourself; Have you been BAJONGED today?
When you’re in the midst of all the action at TELUS World Ski and Snowboard Festival, you not only want to be energised, and looking good, but smelling good also. That’s where the new fragrance from Diesel comes in. The aptly named ‘Only The Brave’ fragrance is an all out assault on the senses, dripping with delicious undertones and sensual connotations. Diesel comes on board as an associate sponsor for the WSI and the title sponsor for the Superhit competition on Sunday April 22nd. All athletes in the Superpipe competition are eligible to enter the Superhit contest and the prize goes to the biggest hit in the contest. Guaranteed to be an amazing showing of valour and talent, ‘Only The Brave’-est skiers will throw down for the $2000 cash prize and ultimate title.
Even the bravest skiers can come down hard, and if it isn’t the crashes and splashes on hill, then the muscle-fatigue from dancing the nights away to The Sheepdogs, The Beautiful Girls, Mark Farina or Ash Grunwald can get your body screaming for some respite. Thankfully, MuscleCare has come on board to soothe those weary limbs. With a cooling sensation that penetrates right through the painful muscle, “MuscleCare Extra Strength Roll-on is the strongest all natural, scientifically based, topical analgesic, anti-inflammatory, and anti-spasmodic for over the counter sales. Professional TherapyMuscle Care Roll-on combines menthol and camphor for immediate pain relief with magnesium, glucosamine, MSM and chondroitin to relax muscle tension, improve circulation, promote healing and reset the muscle in its normal resting length. The roll-on offers the convenience of applying MuscleCare in those hard to reach areas of the back without using your hands. This product is great for quick application in the workplace or in an athletic arena. The Extra Strength Roll-on is effective in as little as 30 seconds. This helps you to reduce pain and get back to the things you love!” Visit www.musclecare.net for more information.

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