Canada’s Premier Ski Magazine
SKIER speaks to everyday skiers, whether they’re knee-deep in powder or knee-deep in paperwork, dreaming of fresh snow and waiting for the weekend. From park rats to big-mountain hardcores, easterners to westerners, young rippers to veteran cruisers, our publication encompasses all of the passionate people who make skiing the incredible lifestyle sport that it is.

Combining authoritative, award-winning writing from the country’s finest ski journalists with exhilarating images from the world’s greatest ski photographers, SKIER delivers the best of skiing in Canada and around the globe. From the lowdown on the newest gear to the latest updates on the best resorts, from behind the scenes at the must-attend events to sharing a cat or heli with the biggest names in the sport, SKIER is connected and committed as the voice of skiing in Canada. In fact, we exclusively support and sponsor the country’s leading ski events, films, and promotions.

With editors stationed in both the East and the West, and reporters on the slopes of every region of the country, no other ski magazine or website is as dedicated to covering the sport in Canada as SKIER. But don’t take our word for it; walk into any house full of skiers. Chances are a copy of SKIER will be on the coffee table. You’ll find SKIER on coffee tables, national newsstands and at leading ski shops and resorts everywhere.

Publication Schedule

Buyers' Guide

Issue #1
September '09
- Canada’s most comprehensive gear preview showcases all of the new skis, boots and bindings for 2010
- Travel stories, interviews, events recap, photo feature and more
- Extra distribution as a newsstand annual that
sells all season long
Booking: July 27/09
Art Due:  Aug 4/09


Fall

Issue #2
Mid-October '09
- Resort, road trip and travel issue
- Inspiring stories to fuel the stoke for the coming winter
- Gear, tech tips and profiles
- Extra distribution at consumer ski shows
Booking: August 31/09
Art Due: September 07/09


SBC Ski and Snowboard Resort Guide Annual

November '09
- The Resort Guide is the only publication of its kind to combine ski and snowboard travel and resort content
- Coffee-table-book quality with captivating photographs and design
- Expanded U.S. section with in-depth coverage of the leading resorts
- Profiles, news and updates from more than 100 resorts ≠ Unmatched resource for cat and heli skiing and snowboarding
Booking: September 7/09
Art Due: September 14/09

Early Winter

Issue #3
December '09
- Features some of biggest names in skiing
- Compilation of the best stories and photos
- Gear, tech tips and profiles
- Extra distribution to passholders at leading resorts
Booking: October 12/09
Art Due: October 19/09

Winter

Issue #4
January '10
- Big photo-heavy fix to hold you over till next season
- Deep pow and exotic travel
- Gear, tech tips and profiles
- Extra profile and distribution at the biggest events of the season
Booking: December 07/09
Art Due: December 14/09

Request For Media Kit
Send request to: advertising@sbcmedia.com
Or by phone: 416-406-2400 xt. 223

Ad Specifications

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Advertising Submissions
SBC Media Courier Address:

SBC Media
Attn: Mike Moore
222 Islington Ave.
Toronto, ON
Canada
M8V 3W7
Phone Number 416-406-2400

FTP Information and other ad submission questions:
Mike Moore
416-406-2400 xt. 243
mike@sbcmedia.com